Honeywell Brown Flour
This is used in baking ‘whole wheat’ bread, which is a recommended health food for adult consumers.
The adoption of brown bread is coming slowly but we are committed to developing and positioning it appropriately in the minds of bread consumers through partnership with medium to large bakeries in major Nigerian cities.
It is available only in 50 kg bag sizes and is packaged in polypropylene bags for easy handling by bakeries.
MARKET STRENGTHS/UNIQUE SELLING POINTS
- Available in different blends (of white flour and bran) to meet bakers different requirements.
- Richer in fiber and protein.
- Better for the health conscious, especially the adult bread consumers.